Archstyl Architects needed to make a change in their brand positioning and manifest themselves as a successful architecture and design studio. In its early days, the company focused predominantly on designing bathrooms and kitchens, but now it wanted to expand into interior design and architecture. In order to be able to get lucrative accounts, they needed to redefine their outward-facing presentation and behaviour from the ground up.
We opted for a simple but effective strategy. First, we focused on improving the company’s presentation so that it can position itself as a player in the premium segment. Once a desirable identity has been constructed, our attention shifted to attracting and approaching relevant audience via advertising campaigns on Facebook, Google and YouTube.