Archstyl Architects is a an architecture & design studio in Slovakia. In its early days, the company focused predominantly on designing bathrooms and kitchens, but it wanted to pivot and shift into interior design and architecture, a more lucrative market segment. This wasn’t possible with the way the company was presenting itself online at that time.
Branding & design
Website design & development
Value proposition & content
Search engine optimisation (SEO)
UI & UX design
WordPress web development
Google search ads
Google display ads
Facebook & Instagram ads
The new website was ready to welcome visitors. Instead of waiting for the SEO improvements to bring in more traffic over a period of time, we opted for online advertising on Google where the demand for legal services was steady and strong.
Besides the organic buzz, we also drove traffic via Facebook and Instagram advertising. We considered the fact that not every potential customer is at the same stage of the decision-making process. While some might be just looking for inspiration, others already have their dream home in their mind and are ready to take action. By traffic tracking and monitoring, we segmented the audience into several distinct groups and served them different ads based on their position in the sales funnel.
While on social media we were able to target audience by their interest, Google allowed us to connect with prospects actively searching for architecture services.
To help Umpire Legal stay on top of mind of an undecided group of previous visitors, we also designed banner ads that would follow them as they browse the web. This, in turn, helps increase the brand awareness and the direct traffic to the website by these targeted visitors.
Despite risks, Archstyl Architects successfully managed to enter the premium market segment where more affluent customers could appreciate and afford their services. Since the beginning of the project in 2015, Archstyl quadrupled its revenues and demand for their services consistently outnumbered supply. As a result, the company created more jobs and has laid strong foundations for future expansion and growth.