In order to drive more qualified visitors to both new websites alongside the organic search, we opted for pay per click advertising on Google Ads. Setting up bilingual campaigns allowed us to target people who where were already actively searching for architecture services in both territories.
Apart from the usual remarketing campaigns that help previous website visitors keep einzigArtig on top of mind, we also decided to show the banner ads to the actively searching audience as well. This was possible due to the attractive visuals showcasing the firm’s work.
The redesigned website positioned einzigArtig near the top of its segment and helped it outshine competitors. Even though the company can handle about 10-12 house projects per year, it’s new marketing system is now generating up to 8 qualified leads per month. This puts the company in a good position where it can select its customers. Moreover, the improved design also helps the firm to afford to sell its services for more.