SNB is a retail pharmacy in Chonburi, Thailand. The company wanted to expand its operation into wholesale and become a medical supplier for the surrounding businesses and government organisations. But since SNB only had a Facebook page for its retail pharmacy, it quickly recognised the need to create a new website that would attract the target businesses and generate new leads.
Website design & development
Value proposition & content
UI & UX design
The initial talk revealed that SNB was serious about getting started. The pharmacy already went ahead and had a new visual identity designed for the wholesale division, which made some of our design decisions easier. But before we could get to design, we wanted to make sure we are clear on the goals and strategy.
We deducted the following outcomes – the main goal was to create a new business website for SNB that can be found by customers in search engines, discover its products and services, and in case of interest, request a quote. In terms of driving visitors to the website, we steered in the direction of acquiring organic traffic and later employing online advertising to accelerate the growth.
The existing brand identity manual proved to be useful when designing the website user interface. We took clues from the manual and adapted it to the yet undefined new medium – website. Apart from the graphical elements, we also livened up the overall design with custom-made photographs. This helped SNB gain credibility and transparency as a business.
Entering a new market segment isn’t easy, especially with a brand new domain that lacks authority. Since the launch in 2018, SNB’s new website took off on Google and slowly rose to the top positions in the search engine, which helped bring organic traffic and expose the business to new potential customers and even generate leads. Even though SNB experienced early success, there is more work ahead. The pharmacy is now in a good position to expand on the initial tight scope of the content, add more product and service information and utilise online advertising to drive even more targeted traffic. This will positively reflect in generating more business leads.