Umpire Legal is a Thai law firm specialising in the legal aspects of registering and operating businesses in Thailand. Even though the firm managed to establish itself as a reliable legal services provider, the old website didn’t reflect Umpire Legal’s professionalism and quality of service and stood in the way of acquiring new leads and customers.
Website design & development
Value proposition & content
Search engine optimisation (SEO)
UI & UX design
WordPress web development
Online advertising on Google Ads
Graphic design & video
Customer testimonial video
Sales promo video
At first, we sat down with the owner and took a deeper look into the challenges the company faced. Based on our findings, we were able to prioritise the needs and goals of both the business and its customers. This became the foundation for the website redesign and later the online advertising campaigns.
The goals we concluded were simple – to position Umpire Legal as a professional and credible law firm, encourage visitors to stay on the site longer and generate more leads for the business.
The new website was ready to welcome visitors. Instead of waiting for the SEO improvements to bring in more traffic over a period of time, we opted for online advertising on Google where the demand for legal services was steady and strong.
We quickly ran into a problem with the search ads – the commercial intent of customer search queries was often unclear. This prompted us to structure the campaign granularly into a number of segments, each leading to a separate landing page.
After a series of testing, we found out which keywords work the best and, likewise important, what the visitors want to see when using the query. This helped us adjust both the campaigns and landing page copy accordingly and get the most out of Umpire Legal’s advertising budget.
To help Umpire Legal stay on top of mind of an undecided group of previous visitors, we also designed banner ads that would follow them as they browse the web. This, in turn, helps increase the brand awareness and the direct traffic to the website by these targeted visitors.
The investment of Umpire Legal in redesigning its website and lead generation campaigns paid off. The company’s position has strengthened compared to the competition and is receiving a steady flow of business leads every month. Moreover, the SEO improvements resulted in a considerable jump of its core service to the 1st page on Google (from the 4th). The legal practice now keeps expanding and has already welcomed new employees.