Build a brand. Enter foreign markets. Generate leads.
WOOW Studio is a creative visual agency in Slovakia that specialises in photorealistic architectural visualisations and virtual reality tours. The studio set out to revolutionise how developers sell real estate, but because their services were still cutting edge, there was no obvious demand for them on the market.
We partnered with WOOW Studio right from the start and helped them in several ways – first to define its brand and communication strategy and then create the desired “wow effect” among developers and end users. This would allow them to get their foot in the door and land new clients.
Challenge
Outcome
Scope of project
Branding & design
Brand identity
Brand strategy
Communication strategy
Website design & development
Value proposition & content
UI & UX design
WordPress web development
Online advertising
Google display ads
Google search ads
Facebook & Instagram display ads
Phase one
Branding & design
Defining the brand and how it communicates
Since WOOW Studio wanted to offer innovative services to real estate developers across Central Europe and the UK, it needed to stand out so that it can get noticed by the developers and have a chance to arrange a sales meeting with them. Their branding had to reflect this.
Creating the wow effect
This central theme of creating a good impression – a wow effect – trickled down to the very roots of the new brand – from its name, WOOW Studio, through logo and brand identity, all the way to the communication strategy. Our efforts were centred around finding the best approach that would allow the studio to get across its innovative value proposition to developers effectively and impressively.
Phase two
Website design & development
Crafting content and value proposition
Creating the brand from scratch meant that we had almost nothing to work with. We started creating the content by taking our time to properly get to know the services, their benefits, and features and then looking for the easiest ways to best explain them. This was crucial for success because the services were very novel. If the studio was to sell anything, it first had to be understood by the developers.
Materialising the wow effect on web
Concurrently with crafting the value proposition, we started preparing accompanying visuals and web. These would not only support the proposition but also be responsible for creating the desired wow effect. One of the biggest challenges was, once again, the lack of available content – we had to design cleverly and make it look great without actually showing much. Apart from evoking the wow effect, the website also needed to differentiate the company from its competitors, make it stand out.
Materialising the wow effect on web
Concurrently with crafting the value proposition, we started preparing the accompanying visuals and web. These would not only support the proposition but also be responsible for creating the desired wow effect as website is often the first thing the potential customers see. One of the biggest challenges was the lack of available content – we had to design cleverly and make it look great without actually showing much. Apart from evoking the desired effect, the website also needed to differentiate the company from its competitors and make it stand out.
Phase three
Online advertising
Opening doors to the global market
No service demand meant no one was looking for the studio’s services, and, therefore, we opted for paid advertising to drive traffic to the new website. One of the goals of the advertising campaigns was to assist in generating leads and opening doors to a global market. The visual nature of this industry allowed us to design appealing search and display ads across several platforms – Google, Facebook, and Instagram.
To get the most out of the campaigns, we also built a specific landing page with a custom form enabling the interested developers to request a price estimate. It helped the studio pre-qualify the prospects, assess the viability of the potential new business and create a better quote.
8.9%+
Conversion rate
Remarketing to stay in the game
The second and equally important role of online advertising was to support the company’s long sales cycle. Even after landing a sales meeting with a developer, it would often take months to be invited to pitch for a project. Staying on top of mind and relevant was, therefore, extremely important. We set up remarketing campaigns across multiple platforms to be regularly reminding the studio to the developers about the company.
Results
WOOW Studio successfully entered the foreign markets and went a long way towards creating the desired wow effect. They were able to sit down with developers, sell their services and get lucrative accounts in Central Europe and beyond. The team has welcomed new employees and is continuously expanding.
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